Positioning is a concept that was coined by Al Ries and Jack Trout to help brands set themselves apart in a crowded hyper competitive market. Successful positioning is not simply about knowing who your customers are, it is also about how to appeal to them and entice them with interesting ideas.Share:
Why is it that we don’t see too many businesses talk of or focus on succession planning in spite of the fact that finding the right successor can be an arduous and time consuming process and has a direct impact on the longevity of the business? There is no dearth of examples of succession planning gone wrong even at renowned corporate across the globe. Though the ‘biggies’ are more or less able to withstand the brunt in such cases, for startups, a wrong decision on this front, could even prove fatal.Share:
It is very tempting for the founder of a company to try to tackle as much as they can in the mistaken notion that they can control the outcomes. However unpleasant the truth maybe, remember, you alone do not possess all the skill sets necessary to grow the startup. Therefore, hiring the right people becomes very important.Share:
Whether you are a solo entrepreneur or a team of two or four people, carrying around all the visions, projects and processes in one’s head, subject to human limitations of memory and undependable communication, is risky.Share:
Amongst the few things in common between successful business leaders across the globe is the fact that they have a very clearly defined vision and mission for the company and also clearly articulate and demonstrate the values that form a part of the company’s DNA.Share:
Delhi-based fitness startup FitMeIn today announced that it has raised an undisclosed pre-Series A round from Japanese healthtech firm FiNC and current investor GHV.
Based in Tokyo, FiNC is a mobile tech company that provides personalised nutrition, fitness and healthcare advice to users by leveraging scientific research, medical test results and artificial intelligence. Its team consists of medical doctors, pharmacists, registered dietitians, athletic trainers, preventive health professionals, data scientists, computer science engineers and researchers in genetics & life sciences.Share:
A lot of brilliant ideas from aspiring entrepreneurs never see the light of the day in India due to capital crunch. Between the development of the rudiments of a product and the creation of a company, entrepreneurs need outside help to bridge the gap. This is where angel investors step in. They are usually wealthy, well connected industry leaders or established entrepreneurs themselves who use their own money to support disruptive ideas.Share:
They say, “Health is wealth”, and rightly so… No big structure can be built without a strong foundation and a founder serves as that foundation for a startup.
Starting a new business is a lot of hard work, a highly demanding job. The pressures of being an entrepreneur can take a toll on the individual over a period of time. So, unless one is mentally and physically geared to withstand the pressure, it is not just the he or she who’ll bear the brunt, the startup will suffer too.Share:
Entrepreneurs are very passionate about their startups and often live and breathe them every moment by micromanaging everything. While that is a key ingredient to drive success, it can also prove to be a deterrent, if the founder begins to treat the two entities, i.e., himself and the startup as one.Share:
It is very important enterprises of all sizes to build a strong social presence if they want to improve their reach and generate more business.
According to Google, nearly 97 per cent of consumers look online while searching for a local business, which makes a digital marketing strategy crucial for any business, no matter who is their target audience.
So, clearly, any startup, small business or enterprise that underestimates the power of social media is missing out on a huge opportunity!Share: