Personalisation is the key to connect with customers (e27.co)

For any brand to survive in today’s dynamic business landscape, they need to provide personalised experiences to the customers and keep in touch with them through consistent and relevant information.

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India’s GHV Accelerator planning to fund startups in Singapore (Deel Street Asia)

Started by serial entrepreneur and Indian Angel Network member Upadhyaya, GHV Acclerator provides mentorship, capital and a controlled environment to startups to help them grow multi-fold under its 12-month acceleration programme. “We are also planning to invest in 10 more startups this year and accelerate them for sustainable growth,” Upadhyaya said. The accelerator is interested to invest in health-tech, fintech, big data & predictive analysis, consumer tech, digital advertising and agri-tech startups, with a ticket size of $100,000 in each startup.

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Why People Skills are an Essential Prerequisite for Every Entrepreneur (Trak.in)

Every conqueror or revolutionary from history was able to mobilise large masses to achieve their vision and gain victory. Entrepreneurs are no less. With grit, determination and courage they chart a course, overcoming numerous hurdles to achieve their goals. Today, entrepreneurs need to be gladiators as well as statesmen to steer their start-ups to success. But without the requisite skills to connect with people they are likely to lose steam very soon. Indeed, people skills are more important than you ever imagined, for an entrepreneur in particular.

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Global startup accelerators hit the gas in India (ECONOMIC TIMES)

Two years ago, Vikram Upadhyaya, chief mentor at Delhi’s Green House Ventures Accelerator, approached one of Japan’s largest venture capital funds, World Innovation Lab (WiL), to collaborate and raise funds for Indian startups.

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5 Mistakes That Can Prove Fatal For A Startup (INC42)

Launching a startup needs tremendous courage, since the journey is fraught with risks at every step for the entrepreneur. It is no mean feat trying to shape an idea into a viable business, and given the amount of money and effort that goes into chasing that vision, there be nothing worse than seeing the dream fall apart. It is nothing short of heartbreaking!

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Logic Vs. Gut: Which of the Two Should an Entrepreneur Follow? (Trak.in)

Head versus heart, reason versus emotion – a perennial dilemma mankind has faced through all times, when it comes to making decisions. The dilemma is even bigger for an entrepreneur, since the decisions have a direct bearing on the business, and one wrong decision alone can spell doom for a startup.

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Should You Launch a Startup With the Goal of Being Acquired? (IAMWIRE)

Some entrepreneurs start out and create a company with an intention to make it big and spend their life working for it while there are others who launch startups with the goal of being acquired by the larger companies in the market and walk away with a huge fortune! But the important question is whether it is right to start a venture with the sole purpose of getting acquired…

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Japanese video ad firm App-CM ties up with GHV for India foray (VC CIRCLE)

Startup accelerator Green House Ventures (GHV) will help Japan-based video advertising platform App-CM identify clients in the Indian startup space. GHV will be the point of contact for interfaces with Indian clients, according to the memorandum of understanding signed by the two parties.

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Why Less Than 1% of Incubated Startups Get VC Funding (ENTREPRENEUR)

Over the last 5 years or so, India has seen the emergence of a number of private and government-supported accelerators and incubators. Many of them have run a few cycles and have now fine-tuned their models and programs. Quite a few of them have very good and solid programs.

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GHV invests $100K each in IStyleYou and AdUrCup (VC Circle)

While IstyleYou is a fashion platform, AdUrCup enables advertising on SKUs of food delivery firms.

Startup accelerator Green House Ventures (GHV) has invested $100,000 (around Rs 67 lakh) each in personal stylist app IStyleYou and ad network AdUrCup.

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